From about February 2007 until March 2008 I did an extensive design overhaul for the social networking site Heyletsgo.com, later renamed going.com. I led the design effort and did all design work, including design and fuctionality concept, look and feel, UI design, user experience, application design, navigation design, design spec documentation, and graphics production work. I worked closely in collaboration with the production team on concept development and business goals and participated in user testing as an integral part of the design process.